Sorry for the delay in blogging on here. Been busy with a few things and lacked the time and determination to sit down and start writing again. I have pushed my own entrepreneurial affairs quite a bit and had to do some business networking recently.
Everything went well except for the fact that I did not have any business cards on me most of the time. Amateurish mistake you might say and I believe you are right about that.
But I promised to do better and got myself some reeeeally nice free business Cards on the internet. Did a search for business cards on the internet and finally settled for a provider called Direct Business Card (URL).
Gotta go back to earn some money – Will try to update this blog more regularly.
Small companies normally don’t always have the budget to start off extravagantly in promoting or marketing the company. Hence, it becomes a tad difficult to invest a great amount of money on Business cards which is considered as one of the fundamentals of having a company identity and at the same time, a way of promoting it. For most small companies, it is really difficult to get expensive business cards right from the start as they have a limited budget. So, it is an obvious choice to look around for a company which offers affordable deals for business cards. It depends on you how you would like to get hold of the business cards. You may choose to invest in a card printing company or you may try and get it done with your own printer, but at the end of the day, you have to find a way to get business cards for your company which suits your budget. A little bit of market research can yield some great results with regard to Business card printing. Researching online for business card printers can really throw up some fascinating deals. There are numerous offers online and all it takes is a little bit of finding. You can get great deals with a little research. At Vista print, there are varied options to choose from. You may even like to design your own card in a variety of ways. This can be done online. You may also want to check on the readymade cards if you want to save time. It has a cheap rate and you can get your business cards printed easily. There are many other websites offering good deals as well like ‘Professor Print’, which is hugely popular choice among small business companies. In this website, you may custom design your own cards as well. They go one step ahead by offering different rates for different types of cards which offers you more options depending on your budget. You can choose from Raised Print Business Cards, Full Color Business Cards, Plastic Business Cards, Magnetic Business Cards and Metal Business Cards etc. They really know how to provide options. You can take a pick among these different types of cards for your company. The websites takes responsibility for the printing work as soon as you place an order. They are reliable and deliver the printed cards to you on time. Their professionalism is excellent in all respects. You may choose on printing your own cards yourself but a little investment here may go a long way to bringing in a lot of profit later. After all, that is what business is all about in the end. It is not really a gamble but an informed decision. However, if you still think you may want to print the cards yourself, you should get hold of a proper printer which is reliable and gives your quality prints. Your best bet is to check out Staples, Office Max, Office Depot and Best Buy. These stores offer the best printers to get your business cards printed really well.
With the advent of the internet technology you may say that the use of business cards is passé. Wrong. If you have an internet business like for example you are into affiliate marketing, blogging, eBay and auction selling, E-commerce, freelance and consulting services and many more you will still need business cards to help you build your business brand!
What is a business brand? It refers to a design, term, name, symbol or any combination of the four that will specifically identify your services and goods and differentiate it from others. Or to simply put it is anything that makes your business image—logo, style, color, business name and slogan.
There should be uniformity in your business branding from your website, fliers, store signage, and business cards. There are things that you need to remember when you are making your business card to make it effective as a marketing and branding tool. First thing to do is you need to deliver your message clearly to your recipients. In business branding it is very essential to understand that your goal is not to make people choose you over your competitors, but to make them realize that you are the only solution to their problem. So your business card should send this message clearly to your recipients in just a glance. Like for instance if you are into online blogging you may print a small slogan in your business card like, “Professional blogger, cheap rates, fast and efficient service!” Or if you are a lending company you may say “Quick loan releases, low interest rates, no collateral required—everybody’s life saver!”
Next is you must be able to connect to your prospective clients emotionally. Make them laugh by printing a funny quotation or joke at the back of the card, razzle-dazzle them by giving them a unique card like a chocolate business card (yes we do have them) and so many more.
Always motivate them to try your services. Invite them to check your product home page, call you, send text messages and email you. So do make sure that your email address, contact number and URL are indicated clearly in your business card.
Wishing your business to prosper and may you will be abundantly blessed!
Direct marketing is one way of advertising that attempts to reach out to prospective clients without using the traditional media channels such as the television, newspapers, magazines and radio. Companies reach out to consumers or clients straight by using fliers, street advertising and promotional letters like direct mail.
Direct mail is one of the common direct marketing strategies and one of the tools being used are business cards. Through a business card a company promotes their services to people and it is a best way of drawing clients. Therefore it is important to know how to make an effective business card and make it stand.
We live in a world with people having very short attention span so it is important that your business card must be unique and must make people take a double glance even if they are busy and very preoccupied with other things. There are many ways how to make your business card an attention grabber and one way of doing that is by playing with colors. Studies have shown that certain homogenous group of people react to a specific color the same like if you wish to target impulsive buyers don’t be shy in using red-orange as your business card motif. The usual business card shape is rectangular so you may consider making yours more unique like a folding business card or a cartoon character shaped business card. You may also consider changing your layout. Most business cards have a horizontal layout so why not try a vertical layout?
Make people interested
After successfully capturing people’s attention it is important to keep them absorbed in your business card and to do this your card should convey to them at a glance what good your company can do for them. You can do this by printing your company slogan in the card. Like if you are a lending agency you can print, “Quick Cash and Low Interest Loans!” knowing how tough times are lately I bet everybody will be ringing your phone like crazy.
Sends clear message
At a glance your business card should show people the services that you offer the corporate culture of your company, contact numbers, office hours and of course you name as the contact person.
Stirs people to act positively
A business card’s effectiveness can only be measured by the number of positive responses that you get from you prospective clients. So make sure that there is a strong call-to-action element in your card like printing the words, “Avail of Free Consultation” or “Visit us now and get 50% discount!”
A business card is a very good tool that you can use in promoting your company and it is best for if your company only has low budget for advertising. You can do it on your own or if you want to have an elegant and professionally made business card that is possible because we have lots of printing companies who can do the job for you for only very low prices.
Oftentimes people ask themselves where they should order their business cards. Many providers promise to have the best quality business cards at the best prices. But are these claims true? In most cases not, which is why we have started to evaluate various business card companies and hereby show the results of our inquiry.